The Grammys

The 54th annual Grammy Awards were this past Sunday and were a huge success in broadcast and social media outlets. During the broadcast, the Grammys brought in 39.9 million viewers and 13 million social comments. The number of social comments broke the record set by the February 5th Superbowl game by .8 million comments. Analysts believe these numbers were so great because of the return of Adele to the stage after being out of the spotlight for months after vocal surgery and the tribute to Whitney Houston.

Jennifer Hudson singing "I Will Always Love You" at the Grammys

The social media sites had everyone buzzing about all things Grammys from how well Adele's performance of "Rolling in the Deep" was, how touching the tribute to Whitney Houston was, and how badly Chris Brown's lip-syncing was. They even talked about the outfits, from Nicki Minaj's saint like costume to Carrie Underwood and Taylor Swifts sparkly dresses. Comments were all over the place, but the only thing that mattered was that they were about the Grammys!

The emergence of social media has done wonders for television broadcasts in recent years. Ever since twitter has become popular, media outlets look to tweets to see what people are talking about and those tweets can create buzz around a topic or program. People who are not watching a program but see an interesting tweet about it, may want to begin watching it or find information on it after reading the tweet. Social media is, in my opinion, the new news outlet for all things entertainment and sometimes even news.